A guide based on what has helped Cortico partners lead successful conversation projects. Use these suggestions as inspiration as you plan outreach that’s grounded in trust, inclusion, and thoughtful engagement.
Collaborate with Trusted Messengers
☐ Identify people in the community who already hold trust — like peer leaders, program staff, local organizers, or faith-based leaders
☐ Invite them to help introduce the project in ways that feel natural, relatable, and grounded in real connection
☐ Consider: Who is the best person to lead outreach — not just broadly, but for the specific groups you want to hear from?
→ For example, a young person may be better suited to lead outreach and facilitate conversations with other young people — such as students — to help them feel more comfortable and open
☐ Offer support — such as talking points, one-pagers, or social posts — to help trusted messengers share your project clearly
Address Participation Barriers
☐ Consider practical obstacles that might prevent participation (e.g., transportation, timing, childcare)
☐ Use available funds to help remove those barriers:
- Provide transportation support
- Offer meals or snacks
- Arrange on-site childcare if needed
☐ Choose conversation times and locations that are accessible, familiar, and welcoming
Offer Incentives When Possible
☐ Consider offering a small stipend (suggested: $20–$50) to acknowledge participants’ time and contributions
☐ Clearly explain the incentive up front so participants know what to expect
☐ Think beyond participation — could facilitators or sensemakers be compensated too?
Plan for Bilingual Outreach
☐ Identify the languages your community speaks
☐ Translate outreach materials accordingly
☐ Confirm whether your conversation language is supported by the Cortico platform:
- English ✅
- Spanish ✅
- Bilingual (Spanish/English) ✅
Thoughtful Framing Builds Trust
☐ Explain the importance and impact of why you are recording conversations
“We record so we can share your words with decision-makers who can act on what’s shared — with your full consent.”
☐ Clearly outline the project objective and what participants' voices will be used for
“Your input, experiences and stories will build a repository of local experiences and individual voices. Your voice along with the voices of over 180+ individuals from across the country will be amplified and shared on ___”
☐ Use simple, welcoming outreach materials. Ask yourself:
“Would I feel comfortable attending this conversation based on this invite?”
Final Check
☐ Do your outreach strategies reflect trust, clarity, and care?
☐ Are your invitations inclusive and easy to understand?